Check out Rebecca Makkai’s great post on the fine balance between promoting work on social media and being obnoxious.
“This is the story of Todd Manly-Krauss, the world’s most irritating writer. He’s a good enough guy in real life (holds his liquor, fun at parties, writes a hell of a short story)—but give the guy a social media account, and the most mild-mannered of his writer friends will turn to blood lust.”